In this Golden Ale advertisement the main point they want to get across is that it is a strong beer. There are other benefits that come with the beer such as strength, manliness, and a good time. They show this through two different pictures. The first picture shows a mens toilet stall with big spider web like crack in it and a picture right above the crack that says “Eisenbahn Strong Golden Ale. When we say strong beer, we mean it.” From this picture it is obvious to say that that a man drank Golden Ale and when he used the restroom in the stall it cracked. This means the beer is really strong but it also means the beer makes you stronger. It shows that the beer makes you stronger because an ordinary person could not crack a toilet from peeing. Also, it shows manliness because it’s in a urinal which is for men and also lot of guys like to drink beer. If it would have been in a girls restroom then the ad wouldn’t have appealed to these things. It is clearly trying appeal or get the attention of males. This advertisement can also appeal to having a good time because toilet stalls are in the bathrooms of bars and also restaurants which usually have a bars. Bars also refer back to manliness because many guys go out to bars and many people think it is cool or fun. Guys go out and drink at bars to have a good time, to socialize, and for some to pick up women.The second picture to the right is a zoom in on the picture and crack which is effective because the picture is smaller on the left so if someone is not able to read it they can just looked to the right and read it no problem. Also, it gets you to think about the picture twice leaving a more detailed thought about it in your head.
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